COVENTRYPolicyowner engagement · Powered by Experiture
DEMONSTRATION · FICTIONAL DATA
Guided journeySelect a story to demonstrate
Coventry personalized marketing program
One connected view of policyowner engagement.
Direct mail, personalized response, triggered follow-up and Coventry outcomes in a shared campaign environment.
Policyowner response
Engagement across the proposed campaign program
Mail delivered
58,620
PURL and QR visits
8,742
Calls and texts
3,106
Evaluation started
2,184
Ready for Coventry
1,327
Campaign mix
Estimated monthly records supplied by Coventry
60Krecords
ECV offer5K
Reopen50K
Warm lead5K
225inbound calls
183text responses
97.7%deliverable mail
Experiture managed program
A personal offer. A connected journey.
Campaign history links mail, digital engagement, phone and text response with Coventry’s policy outcomes.
