COVENTRYPolicyowner engagement · Powered by Experiture
DEMONSTRATION · FICTIONAL DATA
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Coventry personalized marketing program

One connected view of policyowner engagement.

Direct mail, personalized response, triggered follow-up and Coventry outcomes in a shared campaign environment.

Monthly records60,000Across three proposed audiences
Personalized visits8,74214.6% response rate
Qualified interest2,18425.0% of responders
Ready for Coventry1,32760.8% of qualified leads

Policyowner response

Engagement across the proposed campaign program

DEMO DATA
Mail delivered
58,620
PURL and QR visits
8,742
Calls and texts
3,106
Evaluation started
2,184
Ready for Coventry
1,327

Campaign mix

Estimated monthly records supplied by Coventry

60Krecords

ECV offer5K

Reopen50K

Warm lead5K

225inbound calls
183text responses
97.7%deliverable mail

Experiture managed program

A personal offer. A connected journey.

Campaign history links mail, digital engagement, phone and text response with Coventry’s policy outcomes.

Illustration of Coventry personalized mail and digital response